Paul Hastings is a leading global law firm with a strong presence throughout Asia, Europe, Latin America, and the United States. In a world of increased connectivity and sophisticated technology, they needed to transform their security culture. They wanted to focus on fostering secure behaviors internally and move their people from a place of awareness to positive action – establishing a stronger and more resilient business. ‘iSECURE’ is both a memorable campaign name and call-to-action in one – placing the emphasis firmly on individual responsibility. We art directed a photoshoot in New York, USA using Paul Hastings employees from across all levels of the organisation. We instigated a journey of self-discovery, using ‘nudge’ tactics to prompt people to think, feel and do the right thing at key touchpoints during their day, until this became second nature.