Retail branding/Argent: Creating a retail district in the heart of London

Very simply, a beautiful piece of print to help sell a new retail development at Kings Cross – 'Coal Drops Yard' – to people like Apple, and high-end fashion. There were also small spaces for entrepreneurs. The creative smashed together history and high fashion. I led the creative pitch, went on the site recces, did the research, the art direction and flat-planning and created the leading copy.