Branding a JV: Strategy & design for capital projects

Three civil engineering giants – Ferrovial, BAM Nutall and Morgan Sindall – formed a JV to compete for the massive HS2 rail project in the UK. My job was to create a brand for the JV. For this, I designed and led numerous brand workshops to create brand positioning, values and messaging that would align with HS2. I then created the brand strategy and was the creative director for the brand visual identity – frequently travelling to Birmingham to sell it all in.

They won a big chunk of business (I found out the night I collected a branding award for another client – great night. I think.)