360º engagement: Young adults / CITB careers

Youth marketing with integrated social media campaign

The brief was to raise awareness of the variety of careers available in construction in a way that engages with14-18 year olds making pre-GCSE and post-A level decisions about their future study and careers.

The Apprenticeships campaign delivered 273,693 unique visits – a huge 182% of the target. The Attracting Talent strand achieved 110% of target. This project won a prestigious Transform Branding Award. I led strategy, creative and campaign copy.